Developed targeted social media ad posts to attract new listeners beyond the core demographic. Focused on high-impact, lean visuals and copy to drive discovery and engagement efficiently.

Approach

• Designed lightweight creatives emphasizing emotional resonance and musical essence for quick recognition across platforms like Instagram and TikTok.

• Prioritized clarity and brevity to align with digital ad best practices, enabling scalable testing with low production overhead.

• Incorporated data-informed hooks tailored to underrepresented groups, supporting the broader audience expansion strategy.