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Creative Direction.

Creative Direction.

Big vision. Lasting impact.

Big vision. Lasting impact.

Creative direction at Underclass Studio is about inspiring clarity through bold vision.

Creative direction at Underclass Studio is about inspiring clarity through bold vision.

I guide brands from concept to execution with a focus on original storytelling and visual impact.

I guide brands from concept to execution with a focus on original storytelling and visual impact.

Concept creation.

Concept creation.

Transforming abstract business ideas into actionable, captivating concepts.

Transforming abstract business ideas into actionable, captivating concepts.

Visual leadership.

Visual leadership.

Overseeing every visual detail for a consistent, memorable brand.

Narrative shaping.

Narrative shaping.

Building stories that connect emotionally and drive engagement.

Building stories that connect emotionally and drive engagement.

Planar — Artistic launch campaign

Developed the conceptual direction and led creative production of ‘Planar’, unifying motion design and brand messaging for an immersive launch experience.

KPI Dashboard — Visual storytelling

Directed the visual language and narrative arc of the KPI Dashboard product, resulting in a modern, intuitive UX that spotlighted user productivity gains.

Nova Product — Strategy & identity

Guided Nova’s product refresh, bridging strategy and creative identity for a coherent, engaging market presence.

Art direction

Art direction

Branding

Branding

Storyboards

Storyboards

Digital tools

Digital tools

“Yonas brought transformational vision and energy to our brand, elevating our campaign beyond expectations. The clarity and strategy he provided were invaluable.”

“Yonas brought transformational vision and energy to our brand, elevating our campaign beyond expectations. The clarity and strategy he provided were invaluable.”

A. Carter

Start your vision.

Start your vision.

Ready to discuss creative direction or a custom solution?

Ready to discuss creative direction or a custom solution?

Ready to discuss creative direction or a custom solution?

Request Consultation

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